Episode #120 – Standing up to your clients

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Managing clients is one of the hardest aspects of the investigative business.  In this episode, Scott talks about dealing with and working with clients that have different expectations about what they need and how you should conduct your investigation.

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Fingerprints in the news

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Here’s an interesting article on the evolution of fingerprint analysis and courtroom testimony.  It’s an eye opener for those not familiar with the field of prints and a good refresher for those that are.  Credits to Salon.com

http://www.salon.com/2012/09/23/fingerprints_arent_proof/

Curbside Investigator Episode # 119 – An iPhone app that Burns

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In this episode, Scott talks about Burner, an iphone app that creates a disposable phone number.  Check it out at Burner and you might want to look at Caller ID Faker for Android, Blackberry and iphone.

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Curbside Investigator Episode #118 – Executive Protection Pitfalls and Teaching your Client

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In this Episode, Scott talks about where he’s been, the state of the industry in California (in his opinion) and a rundown of a recent Executive Protection case he worked.  If you’ve ever done any EP work (or if you haven’t) there’s some valuable lessons to be learned.  Scott also discusses teaching your client (there’s a right way and a wrong way) and firing your client.

 

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Curbside Investigator Episode #117 – Clients, Business, Marketing and making the right choices

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I recently had the opportunity to gain a new client and lose one.  Find out why and in the process, you’ll hopefully increase your business and learn from my mistakes.

 

There’s also a marketing update for those of you that are interested in how the new cards, postcards and marketing ideas are working so far.

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Curbside Investigator #116 – Marketing Updates and Gear alert

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In this episode, Scott talks about a recent camera upgrade and how it affects workflow.  If you are looking to upgrade your old digital video cameras to the newer hard drive based camcorders, take a look at Oleg Flaksman’s page for a very good primer on how to get results.

There’s also a marketing update for those of you that are interested in how the new cards, postcards and marketing ideas are working so far.

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Curbside Investigator Episode #115-Google Voice, OneSuite and saving money on telephone service

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Sorry everyone, I recorded this a week ago but didn’t get it out before I took off for vacation.  It’s a response to a posting in one of the listservs (not PInow) about saving money by downsizing your office phone system.  I had a lot of questions so I figured a podcast would be an easy way to get the word out.  Use the comment section for questions, and well, comments and we’ll get everyone on board with Google Voice and OneSuite.   To be clear, I do take part in the affiliate program for OneSuite.  You can support the show by using the link to OneSuite.com or you can go directly to the site and bypass my affiliate link.  Either way is fine with me.

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Curbside Investigator Episode #114-The how to of Postcard Marketing and Direct Mailing

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Still more marketing as Scott talks about direct mailing and postcard marketing.  There’s clients to be found, mined and farmed by sending letters and postcards to potential clients.  Scott touches on what works and what’s important in this time tested advertising field.

Oh yeah, there’s a bit of a rant about how PINow has hassled me to no end and screwed over their listserv group members.

Don’t forget to go to the curbside investigator website to check out onesuite for your low cost faxing needs.

Here’s some links on postcards

http://www.postcardmarketingidea.com/

http://www.easypostcardmarketing.com/how-to-develop-an-effective-postcard-marketing-campaign

http://www.easypostcardmarketing.com/five-approaches-to-postcard-marketing

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Curbside Investigator Episode #113-The Elevator Speech

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I’ve spent that last couple of months talking about marketing for PI’s and we’ve covered a variety of topics.  The Elevator Speech is the topic of this episode of  The Curbside Investigator and I’ve found lots of resources that Private Investigators can use to craft the perfect Elevator Speech.  As I learned in the research, there’s more than one way to take advantage of  those precious few seconds you have to make an impression.  Which way is right for you?  If you’ve never thought about an Elevator Speech or would like some tips on perfecting yours, check out Episode #113 of the Curbside Investigator Podcast at  www.curbsideinvestigator.com

Here’s the resource links:
http://theclosetentrepreneur.com/elevator-pitch-101-intro-to-writing-a-30-second-elevator-pitch

http://www.dumblittleman.com/2007/08/how-to-craft-killer-elevator-pitch-that.html

http://ezinearticles.com/?Elevator-Speech-Template-Examples—Basic-30-Second-Introduction-Scripts&id=5073330
http://www.creativity-portal.com/articles/jonathan-vehar/value-elevator-speech.html
http://www.scribd.com/doc/16957655/The-Elevator-Speech
http://www.expressionsofexcellence.com/sample_elevator.html
http://www.offshoresecretaries.com/SMALL-BUSINESS/networking–beyond-the-elevator-speech.html
http://workbloom.com/resume/sample/private-investigator.aspx

 

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Curbside Investigator Episode #112 – Be a farmer

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More marketing is on tap in this episode with a different take on presenting yourself and your company to potential clients.  There’s a lot of information about marketing, business and presentation to clients and potential clients.

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